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Infomercials and the Grammy Awards
What do infomercials have to do with the Grammy Awards? Nothing on the surface. But it ocured to me that in 2012 at least honest and simple seems to win the game, rather than gimmicks and pageantry....
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Infomercial Producer mourns Ann Rutherford, ‘Gone With The Wind’ Actress,...
As an infomercial producer, you might wonder why my favorite movie is Gone With The Wind. There’s no screaming and yelling in it (except when Atlanta is burning, when babies are being birthed, when...
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Infomercial Marketers: Rejoice! New Boob tube vs. YouTube Stats
DRTV and Infomercial marketers, I know that I have been raving about how great online video is, how much people consume video and how it helps the SEO, consumer engagement, etc. In no way do I mean to...
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And DRTV folks get accused of deception? GlaxoSmithKline to pay $3 billion...
The infomercial and DRTV community has been attacked by so many as perpetrating fraudulent and deceptive advertising to innocent consumers. The climate has become so challenged from a regulatory...
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DRTV People: What Do Olympians Have in Common with us?
Watching the Olympics has been inspiring in so many ways. As I read all the posts of how the DRTV business is in trouble and in need of solutions, I also see a large group of passionate and obsessive...
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Best News for DRTV: FTC Boss Exiting
I am all for protecting the consumer, but for DRTV advertisers, and more and more main stream advertisers, the overarching and draconian over-regulation that we have experienced for the past several...
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DRTV Folks: Ode to the Entrepreneur a la Richard Branson
In these tough times, I often get inspired by reading essays from successful business entrepreneurs, one of which is Richard Branson. He thinks out of the box and that is what we, as DRTV...
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How Fiscal Cliff Environment may affect DRTV World
I am sure that many small business owners, inventors, entrepreneurs, as well as U.S. citizens, have watched in horror and amazement at the incompetence, arrogance, and incomprehensibly futile attempts...
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What does the most recent FTC crackdown mean for DRTV marketers?
As the FTC gets more fuel to pummel marketers, it is evident that we need to be smarter than ever about how we are creatively presenting the products and services we are marketing. The renewed fervor...
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What Jail Time For Kevin Trudeau Means for the Infomercial Business
As a busy infomercial producer, I have been following the updates of the Kevin Trudeau trial and sentencing. While I admit I found a sense of justice in sentencing someone who clearly did not have the...
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